My story
How it all started
Coaching Transparency
“I hold the strong belief that transparency regarding one’s background is paramount, particularly in coaching, where individuals entrust their personal and professional development.
Allow me to provide an overview of my 35-year career journey, marked by the seamless integration of personal and professional growth.
My Beginning
It commenced within the dynamic environment of a high-pressure car dealership at the age of 20, culminating in the distinction of becoming the youngest agent at a prominent Australian insurance agency by the age of 25.”
In this crucial phase, I learned the importance of building genuine client relationships, excelling in sales, practicing empathy, and utilizing referrals. Following the sale of my agency, I transitioned into various management positions, gaining a reputation for achieving results others couldn’t.
Subsequently, I was approached by a prominent Australian businessman to assume leadership of his company. This role further developed my expertise in time management, strategic planning, and unwavering accountability. Working closely with a prominent figure highlighted the paramount importance of competence, self-accountability, and exceptional time-management skills—values that shape my interactions with clients on a daily basis today.
International Arena
In 2001, shortly before the events of 9/11, I was recruited by an international company. Within six months, I was living and working across three different time zones. This experience ignited my passion for living abroad, and over the past 25 years, my professional endeavors have broadened globally.
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Major 5-star Hotel Chains
I have been entrusted with overseeing the establishment and management of call centers for prestigious 5-star hotel chains.
This included setting up call centers for Ritz Carlton in Tokyo, Taj Hotel in South Africa, Intercontinental, Sheraton, Hilton, and Shangri-La, among others.
In parallel, I immersed myself in coaching and collaborating with entrepreneurs, business leaders, companies, and sales experts spanning diverse sectors. Recognizing a broader need, I transitioned into life coaching, offering personalized support that integrates both professional and personal growth.
Coaching Objective
My life’s work revolves around empowering individuals to achieve their goals and realize their true potential. It’s built on bedrock principles of trust, integrity, and an unwavering dedication to meeting client needs above all else. These values shape every aspect of my coaching, whether it’s one-on-one or with groups. They’ve also inspired me to create “The Ultimate Sales Course Academy,” where I can share insights and expertise with even more people, helping them on their journey to success.
Personal Invitation
I extend a professional invitation for you to connect with me and explore how Troy Ratliff Coaching can contribute to your journey of success. Welcome to a space where professionalism meets personalized growth, where my sole focus is on helping you unlock your true potential.
30+
Years Experience
3000+
Clients Coached
1000+
Downloads
1000+
5 Star Reviews
Continued
My Personal Mantras
Accepting Knowledge is Everything
Through my journey, I’ve discovered that believing you have all the answers doesn’t propel you forward. Instead, embracing humility and remaining open to learning fosters genuine growth. Despite my three decades in senior positions and mentoring individuals globally, I continue to be astonished by the depth of knowledge awaiting discovery in sales.
Tailoring a More Personalized Approach
Through collaboration with sales professionals, studying various strategies, analyzing countless conversations, and hosting global training sessions, I’ve gained valuable insights into effective sales techniques. Therefore, regardless of your experience, I assure you that applying these techniques correctly will boost your sales and strengthen client relationships.
“My oath to you as your coach”
If you’re driven and ambitious, longing to unlock your true potential, I’m dedicated to making that vision a reality. Contact me today, and let’s take the next step together on this journey toward your success.